analyticsHR Tech / IT Service Management
Data as of Q2 2026
Summary Verdict
WDAY: 1—NOW: 4wins
Rule of 40
33.2WDAY
59.4NOW
check_circleNOW leads
Revenue Growth
13.2%WDAY
22.7%NOW
check_circleNOW leads
Gross Margin
98%WDAY
77%NOW
check_circleWDAY leads
FCF Margin
20.0%WDAY
36.7%NOW
check_circleNOW leads
Operating Margin
9.2%WDAY
14.0%NOW
check_circleNOW leads
NRR
—WDAY
—NOW
Metric
Rule of 40Efficiency score
WDAY
33.2
NOW
59.4check_circle
Revenue GrowthYoY
WDAY
13.2%
NOW
22.7%check_circle
Gross Margin% of revenue
WDAY
98%check_circle
NOW
77%
FCF MarginFree cash flow
WDAY
20.0%
NOW
36.7%check_circle
Operating MarginGAAP
WDAY
9.2%
NOW
14.0%check_circle
NRRNet retention
WDAY
N/A
NOW
N/A
EV / RevenueValuation multiple
WDAY
4.1xcheck_circle
NOW
8.4x
Market CapUSD
WDAY
$37.8B
NOW
$116.0Bcheck_circle
ARR GrowthYoY
WDAY
N/A
NOW
N/A
CAC PaybackMonths to recover
WDAY
N/A
NOW
N/A
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Analysis
As of Q2 2026, Workday, Inc. trades at 4.1x EV/Revenue versus ServiceNow, Inc. at 8.4x. On the Rule of 40, Workday, Inc. scores 33.2 compared to ServiceNow, Inc.'s 59.4, placing ServiceNow, Inc. ahead in operating efficiency. Gross margins stand at Workday, Inc. 98% vs ServiceNow, Inc. 77%.