analyticsMarketing Tech
Data as of Q1 2026
Summary Verdict
SPT: 0—HUBS: 5wins
Rule of 40
25.7SPT
37.2HUBS
check_circleHUBS leads
Revenue Growth
12.9%SPT
20.5%HUBS
check_circleHUBS leads
Gross Margin
77%SPT
84%HUBS
check_circleHUBS leads
FCF Margin
12.8%SPT
16.8%HUBS
check_circleHUBS leads
Operating Margin
-8.4%SPT
-0.4%HUBS
check_circleHUBS leads
NRR
—SPT
—HUBS
Metric
Rule of 40Efficiency score
SPT
25.7
HUBS
37.2check_circle
Revenue GrowthYoY
SPT
12.9%
HUBS
20.5%check_circle
Gross Margin% of revenue
SPT
77%
HUBS
84%check_circle
FCF MarginFree cash flow
SPT
12.8%
HUBS
16.8%check_circle
Operating MarginGAAP
SPT
-8.4%
HUBS
-0.4%check_circle
NRRNet retention
SPT
N/A
HUBS
N/A
EV / RevenueValuation multiple
SPT
0.9xcheck_circle
HUBS
3.4x
Market CapUSD
SPT
$449.6M
HUBS
$11.3Bcheck_circle
ARR GrowthYoY
SPT
N/A
HUBS
N/A
CAC PaybackMonths to recover
SPT
N/A
HUBS
N/A
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insights
Analysis
As of Q1 2026, Sprout Social, Inc. trades at 0.9x EV/Revenue versus HubSpot, Inc. at 3.4x. On the Rule of 40, Sprout Social, Inc. scores 25.7 compared to HubSpot, Inc.'s 37.2, placing HubSpot, Inc. ahead in operating efficiency. Gross margins stand at Sprout Social, Inc. 77% vs HubSpot, Inc. 84%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.