analyticsMarketing Tech
Data as of Q1 2026
Summary Verdict
SPT: 2—CXM: 3wins
Rule of 40
25.7SPT
26.1CXM
check_circleCXM leads
Revenue Growth
12.9%SPT
7.6%CXM
check_circleSPT leads
Gross Margin
77%SPT
67%CXM
check_circleSPT leads
FCF Margin
12.8%SPT
18.4%CXM
check_circleCXM leads
Operating Margin
-8.4%SPT
4.7%CXM
check_circleCXM leads
NRR
—SPT
—CXM
Metric
Rule of 40Efficiency score
SPT
25.7
CXM
26.1check_circle
Revenue GrowthYoY
SPT
12.9%check_circle
CXM
7.6%
Gross Margin% of revenue
SPT
77%check_circle
CXM
67%
FCF MarginFree cash flow
SPT
12.8%
CXM
18.4%check_circle
Operating MarginGAAP
SPT
-8.4%
CXM
4.7%check_circle
NRRNet retention
SPT
N/A
CXM
N/A
EV / RevenueValuation multiple
SPT
0.9xcheck_circle
CXM
1.3x
Market CapUSD
SPT
$449.6M
CXM
$1.3Bcheck_circle
ARR GrowthYoY
SPT
N/A
CXM
N/A
CAC PaybackMonths to recover
SPT
N/A
CXM
N/A
Advertisement
insights
Analysis
As of Q1 2026, Sprout Social, Inc. trades at 0.9x EV/Revenue versus Sprinklr, Inc. at 1.3x. On the Rule of 40, Sprout Social, Inc. scores 25.7 compared to Sprinklr, Inc.'s 26.1, placing Sprinklr, Inc. ahead in operating efficiency. Gross margins stand at Sprout Social, Inc. 77% vs Sprinklr, Inc. 67%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.