analyticsMarketing Tech
Data as of Q1 2026
Summary Verdict
SPT: 3—BRZE: 2wins
Rule of 40
25.7SPT
37.1BRZE
check_circleBRZE leads
Revenue Growth
12.9%SPT
25.4%BRZE
check_circleBRZE leads
Gross Margin
77%SPT
67%BRZE
check_circleSPT leads
FCF Margin
12.8%SPT
11.7%BRZE
check_circleSPT leads
Operating Margin
-8.4%SPT
-19.4%BRZE
check_circleSPT leads
NRR
—SPT
—BRZE
Metric
Rule of 40Efficiency score
SPT
25.7
BRZE
37.1check_circle
Revenue GrowthYoY
SPT
12.9%
BRZE
25.4%check_circle
Gross Margin% of revenue
SPT
77%check_circle
BRZE
67%
FCF MarginFree cash flow
SPT
12.8%check_circle
BRZE
11.7%
Operating MarginGAAP
SPT
-8.4%check_circle
BRZE
-19.4%
NRRNet retention
SPT
N/A
BRZE
N/A
EV / RevenueValuation multiple
SPT
0.9xcheck_circle
BRZE
3.8x
Market CapUSD
SPT
$449.6M
BRZE
$2.9Bcheck_circle
ARR GrowthYoY
SPT
N/A
BRZE
N/A
CAC PaybackMonths to recover
SPT
N/A
BRZE
N/A
Advertisement
insights
Analysis
As of Q1 2026, Sprout Social, Inc. trades at 0.9x EV/Revenue versus Braze, Inc. at 3.8x. On the Rule of 40, Sprout Social, Inc. scores 25.7 compared to Braze, Inc.'s 37.1, placing Braze, Inc. ahead in operating efficiency. Gross margins stand at Sprout Social, Inc. 77% vs Braze, Inc. 67%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.