Braze, Inc. vs Sprout Social, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsMarketing Tech
Data as of Q2 2026
Summary Verdict
BRZE: 2—SPT: 3wins
Rule of 40
37.1BRZE
25.7SPT
check_circleBRZE leads
Revenue Growth
25.4%BRZE
12.9%SPT
check_circleBRZE leads
Gross Margin
67%BRZE
77%SPT
check_circleSPT leads
FCF Margin
11.7%BRZE
12.8%SPT
check_circleSPT leads
Operating Margin
-19.4%BRZE
-8.4%SPT
check_circleSPT leads
NRR
—BRZE
—SPT
Metric
Rule of 40Efficiency score
BRZE
37.1check_circle
SPT
25.7
Revenue GrowthYoY
BRZE
25.4%check_circle
SPT
12.9%
Gross Margin% of revenue
BRZE
67%
SPT
77%check_circle
FCF MarginFree cash flow
BRZE
11.7%
SPT
12.8%check_circle
Operating MarginGAAP
BRZE
-19.4%
SPT
-8.4%check_circle
NRRNet retention
BRZE
N/A
SPT
N/A
EV / RevenueValuation multiple
BRZE
3.9x
SPT
1.0xcheck_circle
Market CapUSD
BRZE
$3.0Bcheck_circle
SPT
$518.1M
ARR GrowthYoY
BRZE
N/A
SPT
N/A
CAC PaybackMonths to recover
BRZE
N/A
SPT
N/A
insights
Analysis
As of Q2 2026, Braze, Inc. trades at 3.9x EV/Revenue versus Sprout Social, Inc. at 1.0x. On the Rule of 40, Braze, Inc. scores 37.1 compared to Sprout Social, Inc.'s 25.7, placing Braze, Inc. ahead in operating efficiency. Gross margins stand at Braze, Inc. 67% vs Sprout Social, Inc. 77%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.