Summary Verdict
RDVT: 2—APPF: 2wins
Rule of 40
51.9RDVT
46.3APPF
check_circleRDVT leads
Revenue Growth
20.0%RDVT
21.5%APPF
check_circleAPPF leads
Gross Margin
—RDVT
84%APPF
FCF Margin
31.9%RDVT
24.8%APPF
check_circleRDVT leads
Operating Margin
14.6%RDVT
15.8%APPF
check_circleAPPF leads
NRR
—RDVT
—APPF
Metric
Rule of 40Efficiency score
RDVT
51.9check_circle
APPF
46.3
Revenue GrowthYoY
RDVT
20.0%
APPF
21.5%check_circle
Gross Margin% of revenue
RDVT
N/A
APPF
84%
FCF MarginFree cash flow
RDVT
31.9%check_circle
APPF
24.8%
Operating MarginGAAP
RDVT
14.6%
APPF
15.8%check_circle
NRRNet retention
RDVT
N/A
APPF
N/A
EV / RevenueValuation multiple
RDVT
N/A
APPF
6.3x
Market CapUSD
RDVT
N/A
APPF
$6.1B
ARR GrowthYoY
RDVT
N/A
APPF
N/A
CAC PaybackMonths to recover
RDVT
N/A
APPF
N/A
Advertisement
insights
Analysis
As of Q4 2025, Red Violet, Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, Red Violet, Inc. scores 51.9 compared to AppFolio, Inc.'s 46.3, placing Red Violet, Inc. ahead in operating efficiency.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.