AppFolio, Inc. vs Red Violet, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsVertical SaaS
Data as of Q2 2026
Summary Verdict
APPF: 1—RDVT: 3wins
Rule of 40
40.6APPF
41.8RDVT
check_circleRDVT leads
Revenue Growth
29.5%APPF
23.3%RDVT
check_circleAPPF leads
Gross Margin
87%APPF
—RDVT
FCF Margin
11.2%APPF
18.6%RDVT
check_circleRDVT leads
Operating Margin
17.4%APPF
18.3%RDVT
check_circleRDVT leads
NRR
—APPF
—RDVT
Metric
Rule of 40Efficiency score
APPF
40.6
RDVT
41.8check_circle
Revenue GrowthYoY
APPF
29.5%check_circle
RDVT
23.3%
Gross Margin% of revenue
APPF
87%
RDVT
N/A
FCF MarginFree cash flow
APPF
11.2%
RDVT
18.6%check_circle
Operating MarginGAAP
APPF
17.4%
RDVT
18.3%check_circle
NRRNet retention
APPF
N/A
RDVT
N/A
EV / RevenueValuation multiple
APPF
6.3xcheck_circle
RDVT
10.2x
Market CapUSD
APPF
$6.4Bcheck_circle
RDVT
$978.9M
ARR GrowthYoY
APPF
N/A
RDVT
N/A
CAC PaybackMonths to recover
APPF
N/A
RDVT
N/A
insights
Analysis
As of Q2 2026, AppFolio, Inc. trades at 6.3x EV/Revenue versus Red Violet, Inc. at 10.2x. On the Rule of 40, AppFolio, Inc. scores 40.6 compared to Red Violet, Inc.'s 41.8, placing Red Violet, Inc. ahead in operating efficiency.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.