analyticsIT Service Management / Project Management
Data as of Q1 2026
Summary Verdict
NOW: 4—ASAN: 1wins
Rule of 40
59.4NOW
12.2ASAN
check_circleNOW leads
Revenue Growth
22.7%NOW
9.2%ASAN
check_circleNOW leads
Gross Margin
77%NOW
89%ASAN
check_circleASAN leads
FCF Margin
36.7%NOW
3.1%ASAN
check_circleNOW leads
Operating Margin
14.0%NOW
-22.6%ASAN
check_circleNOW leads
NRR
—NOW
—ASAN
Metric
Rule of 40Efficiency score
NOW
59.4check_circle
ASAN
12.2
Revenue GrowthYoY
NOW
22.7%check_circle
ASAN
9.2%
Gross Margin% of revenue
NOW
77%
ASAN
89%check_circle
FCF MarginFree cash flow
NOW
36.7%check_circle
ASAN
3.1%
Operating MarginGAAP
NOW
14.0%check_circle
ASAN
-22.6%
NRRNet retention
NOW
N/A
ASAN
N/A
EV / RevenueValuation multiple
NOW
8.4x
ASAN
2.1xcheck_circle
Market CapUSD
NOW
$116.0Bcheck_circle
ASAN
$1.9B
ARR GrowthYoY
NOW
N/A
ASAN
N/A
CAC PaybackMonths to recover
NOW
N/A
ASAN
N/A
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Analysis
As of Q1 2026, ServiceNow, Inc. trades at 8.4x EV/Revenue versus Asana, Inc. at 2.1x. On the Rule of 40, ServiceNow, Inc. scores 59.4 compared to Asana, Inc.'s 12.2, placing ServiceNow, Inc. ahead in operating efficiency. Gross margins stand at ServiceNow, Inc. 77% vs Asana, Inc. 89%.