Asana, Inc. vs ServiceNow, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsProject Management
Data as of Q3 2026
Summary Verdict
ASAN: 1—NOW: 4wins
Rule of 40
16.2ASAN
65.3NOW
check_circleNOW leads
Revenue Growth
13.2%ASAN
30.9%NOW
check_circleNOW leads
Gross Margin
88%ASAN
75%NOW
check_circleASAN leads
FCF Margin
3.0%ASAN
34.4%NOW
check_circleNOW leads
Operating Margin
-21.5%ASAN
11.1%NOW
check_circleNOW leads
NRR
—ASAN
—NOW
Metric
Rule of 40Efficiency score
ASAN
16.2
NOW
65.3check_circle
Revenue GrowthYoY
ASAN
13.2%
NOW
30.9%check_circle
Gross Margin% of revenue
ASAN
88%check_circle
NOW
75%
FCF MarginFree cash flow
ASAN
3.0%
NOW
34.4%check_circle
Operating MarginGAAP
ASAN
-21.5%
NOW
11.1%check_circle
NRRNet retention
ASAN
N/A
NOW
N/A
EV / RevenueValuation multiple
ASAN
2.3xcheck_circle
NOW
10.0x
Market CapUSD
ASAN
$2.1B
NOW
$146.0Bcheck_circle
ARR GrowthYoY
ASAN
N/A
NOW
N/A
CAC PaybackMonths to recover
ASAN
N/A
NOW
N/A
insights
Analysis
As of Q3 2026, Asana, Inc. trades at 2.3x EV/Revenue versus ServiceNow, Inc. at 10.0x. On the Rule of 40, Asana, Inc. scores 16.2 compared to ServiceNow, Inc.'s 65.3, placing ServiceNow, Inc. ahead in operating efficiency. Gross margins stand at Asana, Inc. 88% vs ServiceNow, Inc. 75%.
Sector Context
Asana, Inc. operates in the Project Management sector and ServiceNow, Inc. operates in the IT Service Management sector. The median comparison above shows where they stand relative to their respective peers.