Asana, Inc. vs ServiceNow, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsProject Management
Data as of Q2 2026
Summary Verdict
ASAN: 1—NOW: 4wins
Rule of 40
12.2ASAN
59.4NOW
check_circleNOW leads
Revenue Growth
9.2%ASAN
22.7%NOW
check_circleNOW leads
Gross Margin
89%ASAN
77%NOW
check_circleASAN leads
FCF Margin
3.1%ASAN
36.7%NOW
check_circleNOW leads
Operating Margin
-22.6%ASAN
14.0%NOW
check_circleNOW leads
NRR
—ASAN
—NOW
Metric
Rule of 40Efficiency score
ASAN
12.2
NOW
59.4check_circle
Revenue GrowthYoY
ASAN
9.2%
NOW
22.7%check_circle
Gross Margin% of revenue
ASAN
89%check_circle
NOW
77%
FCF MarginFree cash flow
ASAN
3.1%
NOW
36.7%check_circle
Operating MarginGAAP
ASAN
-22.6%
NOW
14.0%check_circle
NRRNet retention
ASAN
N/A
NOW
N/A
EV / RevenueValuation multiple
ASAN
N/A
NOW
7.7x
Market CapUSD
ASAN
N/A
NOW
$106.5B
ARR GrowthYoY
ASAN
N/A
NOW
N/A
CAC PaybackMonths to recover
ASAN
N/A
NOW
N/A
insights
Analysis
As of Q2 2026, Asana, Inc. trades at N/A EV/Revenue versus ServiceNow, Inc. at 7.7x. On the Rule of 40, Asana, Inc. scores 12.2 compared to ServiceNow, Inc.'s 59.4, placing ServiceNow, Inc. ahead in operating efficiency. Gross margins stand at Asana, Inc. 89% vs ServiceNow, Inc. 77%.
Sector Context
Asana, Inc. operates in the Project Management sector and ServiceNow, Inc. operates in the IT Service Management sector. The median comparison above shows where they stand relative to their respective peers.