HubSpot, Inc. vs Sprout Social, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsMarketing Tech
Data as of Q2 2026
Summary Verdict
HUBS: 5—SPT: 0wins
Rule of 40
43.8HUBS
28.9SPT
check_circleHUBS leads
Revenue Growth
28.0%HUBS
16.5%SPT
check_circleHUBS leads
Gross Margin
83%HUBS
77%SPT
check_circleHUBS leads
FCF Margin
15.8%HUBS
12.4%SPT
check_circleHUBS leads
Operating Margin
1.7%HUBS
-6.3%SPT
check_circleHUBS leads
NRR
—HUBS
—SPT
Metric
Rule of 40Efficiency score
HUBS
43.8check_circle
SPT
28.9
Revenue GrowthYoY
HUBS
28.0%check_circle
SPT
16.5%
Gross Margin% of revenue
HUBS
83%check_circle
SPT
77%
FCF MarginFree cash flow
HUBS
15.8%check_circle
SPT
12.4%
Operating MarginGAAP
HUBS
1.7%check_circle
SPT
-6.3%
NRRNet retention
HUBS
N/A
SPT
N/A
EV / RevenueValuation multiple
HUBS
3.5x
SPT
N/A
Market CapUSD
HUBS
$12.3B
SPT
N/A
ARR GrowthYoY
HUBS
N/A
SPT
N/A
CAC PaybackMonths to recover
HUBS
N/A
SPT
N/A
insights
Analysis
As of Q2 2026, HubSpot, Inc. trades at 3.5x EV/Revenue versus Sprout Social, Inc. at N/A. On the Rule of 40, HubSpot, Inc. scores 43.8 compared to Sprout Social, Inc.'s 28.9, placing HubSpot, Inc. ahead in operating efficiency. Gross margins stand at HubSpot, Inc. 83% vs Sprout Social, Inc. 77%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.