HubSpot, Inc. vs Sprout Social, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsMarketing Tech
Data as of Q1 2026
Summary Verdict
HUBS: 5—SPT: 0wins
Rule of 40
37.2HUBS
25.7SPT
check_circleHUBS leads
Revenue Growth
20.5%HUBS
12.9%SPT
check_circleHUBS leads
Gross Margin
84%HUBS
77%SPT
check_circleHUBS leads
FCF Margin
16.8%HUBS
12.8%SPT
check_circleHUBS leads
Operating Margin
-0.4%HUBS
-8.4%SPT
check_circleHUBS leads
NRR
—HUBS
—SPT
Metric
Rule of 40Efficiency score
HUBS
37.2check_circle
SPT
25.7
Revenue GrowthYoY
HUBS
20.5%check_circle
SPT
12.9%
Gross Margin% of revenue
HUBS
84%check_circle
SPT
77%
FCF MarginFree cash flow
HUBS
16.8%check_circle
SPT
12.8%
Operating MarginGAAP
HUBS
-0.4%check_circle
SPT
-8.4%
NRRNet retention
HUBS
N/A
SPT
N/A
EV / RevenueValuation multiple
HUBS
3.2x
SPT
1.0xcheck_circle
Market CapUSD
HUBS
$10.6Bcheck_circle
SPT
$497.7M
ARR GrowthYoY
HUBS
N/A
SPT
N/A
CAC PaybackMonths to recover
HUBS
N/A
SPT
N/A
insights
Analysis
As of Q1 2026, HubSpot, Inc. trades at 3.2x EV/Revenue versus Sprout Social, Inc. at 1.0x. On the Rule of 40, HubSpot, Inc. scores 37.2 compared to Sprout Social, Inc.'s 25.7, placing HubSpot, Inc. ahead in operating efficiency. Gross margins stand at HubSpot, Inc. 84% vs Sprout Social, Inc. 77%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.