Braze, Inc. vs HubSpot, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsMarketing Tech
Data as of Q3 2026
Summary Verdict
BRZE: 2—HUBS: 3wins
Rule of 40
47.1BRZE
43.8HUBS
check_circleBRZE leads
Revenue Growth
36.4%BRZE
28.0%HUBS
check_circleBRZE leads
Gross Margin
67%BRZE
83%HUBS
check_circleHUBS leads
FCF Margin
10.7%BRZE
15.8%HUBS
check_circleHUBS leads
Operating Margin
-15.1%BRZE
1.7%HUBS
check_circleHUBS leads
NRR
—BRZE
—HUBS
Metric
Rule of 40Efficiency score
BRZE
47.1check_circle
HUBS
43.8
Revenue GrowthYoY
BRZE
36.4%check_circle
HUBS
28.0%
Gross Margin% of revenue
BRZE
67%
HUBS
83%check_circle
FCF MarginFree cash flow
BRZE
10.7%
HUBS
15.8%check_circle
Operating MarginGAAP
BRZE
-15.1%
HUBS
1.7%check_circle
NRRNet retention
BRZE
N/A
HUBS
N/A
EV / RevenueValuation multiple
BRZE
4.0x
HUBS
3.4xcheck_circle
Market CapUSD
BRZE
$3.3B
HUBS
$11.8Bcheck_circle
ARR GrowthYoY
BRZE
N/A
HUBS
N/A
CAC PaybackMonths to recover
BRZE
N/A
HUBS
N/A
insights
Analysis
As of Q3 2026, Braze, Inc. trades at 4.0x EV/Revenue versus HubSpot, Inc. at 3.4x. On the Rule of 40, Braze, Inc. scores 47.1 compared to HubSpot, Inc.'s 43.8, placing Braze, Inc. ahead in operating efficiency. Gross margins stand at Braze, Inc. 67% vs HubSpot, Inc. 83%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.