analyticsMarketing Tech
Data as of Q1 2026
Summary Verdict
HUBS: 4—BRZE: 1wins
Rule of 40
37.2HUBS
37.1BRZE
check_circleHUBS leads
Revenue Growth
20.5%HUBS
25.4%BRZE
check_circleBRZE leads
Gross Margin
84%HUBS
67%BRZE
check_circleHUBS leads
FCF Margin
16.8%HUBS
11.7%BRZE
check_circleHUBS leads
Operating Margin
-0.4%HUBS
-19.4%BRZE
check_circleHUBS leads
NRR
—HUBS
—BRZE
Metric
Rule of 40Efficiency score
HUBS
37.2check_circle
BRZE
37.1
Revenue GrowthYoY
HUBS
20.5%
BRZE
25.4%check_circle
Gross Margin% of revenue
HUBS
84%check_circle
BRZE
67%
FCF MarginFree cash flow
HUBS
16.8%check_circle
BRZE
11.7%
Operating MarginGAAP
HUBS
-0.4%check_circle
BRZE
-19.4%
NRRNet retention
HUBS
N/A
BRZE
N/A
EV / RevenueValuation multiple
HUBS
3.3xcheck_circle
BRZE
3.4x
Market CapUSD
HUBS
$10.9Bcheck_circle
BRZE
$2.6B
ARR GrowthYoY
HUBS
N/A
BRZE
N/A
CAC PaybackMonths to recover
HUBS
N/A
BRZE
N/A
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insights
Analysis
As of Q1 2026, HubSpot, Inc. trades at 3.3x EV/Revenue versus Braze, Inc. at 3.4x. On the Rule of 40, HubSpot, Inc. scores 37.2 compared to Braze, Inc.'s 37.1, placing HubSpot, Inc. ahead in operating efficiency. Gross margins stand at HubSpot, Inc. 84% vs Braze, Inc. 67%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.