analyticsDevTools & Observability / Vertical SaaS
Data as of Q2 2026
Summary Verdict
GTLB: 5—FROG: 0wins
Rule of 40
55.3GTLB
41.1FROG
check_circleGTLB leads
Revenue Growth
26.3%GTLB
26.1%FROG
check_circleGTLB leads
Gross Margin
87%GTLB
77%FROG
check_circleGTLB leads
FCF Margin
29.0%GTLB
14.9%FROG
check_circleGTLB leads
Operating Margin
-8.4%GTLB
-15.4%FROG
check_circleGTLB leads
NRR
—GTLB
—FROG
Metric
Rule of 40Efficiency score
GTLB
55.3check_circle
FROG
41.1
Revenue GrowthYoY
GTLB
26.3%check_circle
FROG
26.1%
Gross Margin% of revenue
GTLB
87%check_circle
FROG
77%
FCF MarginFree cash flow
GTLB
29.0%check_circle
FROG
14.9%
Operating MarginGAAP
GTLB
-8.4%check_circle
FROG
-15.4%
NRRNet retention
GTLB
N/A
FROG
N/A
EV / RevenueValuation multiple
GTLB
5.2xcheck_circle
FROG
18.7x
Market CapUSD
GTLB
$5.3B
FROG
$10.2Bcheck_circle
ARR GrowthYoY
GTLB
N/A
FROG
N/A
CAC PaybackMonths to recover
GTLB
N/A
FROG
N/A
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Analysis
As of Q2 2026, GitLab Inc. trades at 5.2x EV/Revenue versus JFrog Ltd at 18.7x. On the Rule of 40, GitLab Inc. scores 55.3 compared to JFrog Ltd's 41.1, placing GitLab Inc. ahead in operating efficiency. Gross margins stand at GitLab Inc. 87% vs JFrog Ltd 77%.