analyticsVertical SaaS
Data as of Q4 2025
Summary Verdict
GDRX: 0—APPF: 4wins
Rule of 40
21.2GDRX
46.3APPF
check_circleAPPF leads
Revenue Growth
0.6%GDRX
21.5%APPF
check_circleAPPF leads
Gross Margin
—GDRX
84%APPF
FCF Margin
20.6%GDRX
24.8%APPF
check_circleAPPF leads
Operating Margin
11.0%GDRX
15.8%APPF
check_circleAPPF leads
NRR
—GDRX
—APPF
Metric
Rule of 40Efficiency score
GDRX
21.2
APPF
46.3check_circle
Revenue GrowthYoY
GDRX
0.6%
APPF
21.5%check_circle
Gross Margin% of revenue
GDRX
N/A
APPF
84%
FCF MarginFree cash flow
GDRX
20.6%
APPF
24.8%check_circle
Operating MarginGAAP
GDRX
11.0%
APPF
15.8%check_circle
NRRNet retention
GDRX
N/A
APPF
N/A
EV / RevenueValuation multiple
GDRX
N/A
APPF
6.3x
Market CapUSD
GDRX
N/A
APPF
$6.1B
ARR GrowthYoY
GDRX
N/A
APPF
N/A
CAC PaybackMonths to recover
GDRX
N/A
APPF
N/A
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insights
Analysis
As of Q4 2025, GoodRx Holdings, Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, GoodRx Holdings, Inc. scores 21.2 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.