Sprinklr, Inc. vs Sprout Social, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsMarketing Tech
Data as of Q3 2026
Summary Verdict
CXM: 3—SPT: 2wins
Rule of 40
32.8CXM
28.9SPT
check_circleCXM leads
Revenue Growth
8.5%CXM
16.5%SPT
check_circleSPT leads
Gross Margin
66%CXM
77%SPT
check_circleSPT leads
FCF Margin
24.3%CXM
12.4%SPT
check_circleCXM leads
Operating Margin
5.6%CXM
-6.3%SPT
check_circleCXM leads
NRR
—CXM
—SPT
Metric
Rule of 40Efficiency score
CXM
32.8check_circle
SPT
28.9
Revenue GrowthYoY
CXM
8.5%
SPT
16.5%check_circle
Gross Margin% of revenue
CXM
66%
SPT
77%check_circle
FCF MarginFree cash flow
CXM
24.3%check_circle
SPT
12.4%
Operating MarginGAAP
CXM
5.6%check_circle
SPT
-6.3%
NRRNet retention
CXM
N/A
SPT
N/A
EV / RevenueValuation multiple
CXM
1.4x
SPT
N/A
Market CapUSD
CXM
$1.4B
SPT
N/A
ARR GrowthYoY
CXM
N/A
SPT
N/A
CAC PaybackMonths to recover
CXM
N/A
SPT
N/A
insights
Analysis
As of Q3 2026, Sprinklr, Inc. trades at 1.4x EV/Revenue versus Sprout Social, Inc. at N/A. On the Rule of 40, Sprinklr, Inc. scores 32.8 compared to Sprout Social, Inc.'s 28.9, placing Sprinklr, Inc. ahead in operating efficiency. Gross margins stand at Sprinklr, Inc. 66% vs Sprout Social, Inc. 77%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.