analyticsMarketing Tech
Data as of Q1 2026
Summary Verdict
CXM: 3—SPT: 2wins
Rule of 40
26.1CXM
25.7SPT
check_circleCXM leads
Revenue Growth
7.6%CXM
12.9%SPT
check_circleSPT leads
Gross Margin
67%CXM
77%SPT
check_circleSPT leads
FCF Margin
18.4%CXM
12.8%SPT
check_circleCXM leads
Operating Margin
4.7%CXM
-8.4%SPT
check_circleCXM leads
NRR
—CXM
—SPT
Metric
Rule of 40Efficiency score
CXM
26.1check_circle
SPT
25.7
Revenue GrowthYoY
CXM
7.6%
SPT
12.9%check_circle
Gross Margin% of revenue
CXM
67%
SPT
77%check_circle
FCF MarginFree cash flow
CXM
18.4%check_circle
SPT
12.8%
Operating MarginGAAP
CXM
4.7%check_circle
SPT
-8.4%
NRRNet retention
CXM
N/A
SPT
N/A
EV / RevenueValuation multiple
CXM
1.3x
SPT
0.9xcheck_circle
Market CapUSD
CXM
$1.3Bcheck_circle
SPT
$449.6M
ARR GrowthYoY
CXM
N/A
SPT
N/A
CAC PaybackMonths to recover
CXM
N/A
SPT
N/A
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insights
Analysis
As of Q1 2026, Sprinklr, Inc. trades at 1.3x EV/Revenue versus Sprout Social, Inc. at 0.9x. On the Rule of 40, Sprinklr, Inc. scores 26.1 compared to Sprout Social, Inc.'s 25.7, placing Sprinklr, Inc. ahead in operating efficiency. Gross margins stand at Sprinklr, Inc. 67% vs Sprout Social, Inc. 77%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.