Sprinklr, Inc. vs HubSpot, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsMarketing Tech
Data as of Q3 2026
Summary Verdict
CXM: 2—HUBS: 3wins
Rule of 40
32.8CXM
43.8HUBS
check_circleHUBS leads
Revenue Growth
8.5%CXM
28.0%HUBS
check_circleHUBS leads
Gross Margin
66%CXM
83%HUBS
check_circleHUBS leads
FCF Margin
24.3%CXM
15.8%HUBS
check_circleCXM leads
Operating Margin
5.6%CXM
1.7%HUBS
check_circleCXM leads
NRR
—CXM
—HUBS
Metric
Rule of 40Efficiency score
CXM
32.8
HUBS
43.8check_circle
Revenue GrowthYoY
CXM
8.5%
HUBS
28.0%check_circle
Gross Margin% of revenue
CXM
66%
HUBS
83%check_circle
FCF MarginFree cash flow
CXM
24.3%check_circle
HUBS
15.8%
Operating MarginGAAP
CXM
5.6%check_circle
HUBS
1.7%
NRRNet retention
CXM
N/A
HUBS
N/A
EV / RevenueValuation multiple
CXM
1.4xcheck_circle
HUBS
3.3x
Market CapUSD
CXM
$1.4B
HUBS
$11.5Bcheck_circle
ARR GrowthYoY
CXM
N/A
HUBS
N/A
CAC PaybackMonths to recover
CXM
N/A
HUBS
N/A
insights
Analysis
As of Q3 2026, Sprinklr, Inc. trades at 1.4x EV/Revenue versus HubSpot, Inc. at 3.3x. On the Rule of 40, Sprinklr, Inc. scores 32.8 compared to HubSpot, Inc.'s 43.8, placing HubSpot, Inc. ahead in operating efficiency. Gross margins stand at Sprinklr, Inc. 66% vs HubSpot, Inc. 83%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.