Braze, Inc. vs Sprinklr, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
BRZE: 3—CXM: 2wins
Rule of 40
47.1BRZE
32.8CXM
check_circleBRZE leads
Revenue Growth
36.4%BRZE
8.5%CXM
check_circleBRZE leads
Gross Margin
67%BRZE
66%CXM
check_circleBRZE leads
FCF Margin
10.7%BRZE
24.3%CXM
check_circleCXM leads
Operating Margin
-15.1%BRZE
5.6%CXM
check_circleCXM leads
NRR
—BRZE
—CXM
Metric
Rule of 40Efficiency score
BRZE
47.1check_circle
CXM
32.8
Revenue GrowthYoY
BRZE
36.4%check_circle
CXM
8.5%
Gross Margin% of revenue
BRZE
67%check_circle
CXM
66%
FCF MarginFree cash flow
BRZE
10.7%
CXM
24.3%check_circle
Operating MarginGAAP
BRZE
-15.1%
CXM
5.6%check_circle
NRRNet retention
BRZE
N/A
CXM
N/A
EV / RevenueValuation multiple
BRZE
3.2x
CXM
1.4xcheck_circle
Market CapUSD
BRZE
$2.7Bcheck_circle
CXM
$1.4B
ARR GrowthYoY
BRZE
N/A
CXM
N/A
CAC PaybackMonths to recover
BRZE
N/A
CXM
N/A
insights
Analysis
As of Q3 2026, Braze, Inc. trades at 3.2x EV/Revenue versus Sprinklr, Inc. at 1.4x. On the Rule of 40, Braze, Inc. scores 47.1 compared to Sprinklr, Inc.'s 32.8, placing Braze, Inc. ahead in operating efficiency. Gross margins stand at Braze, Inc. 67% vs Sprinklr, Inc. 66%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.