Braze, Inc. vs Sprinklr, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
BRZE: 2—CXM: 3wins
Rule of 40
37.1BRZE
32.0CXM
check_circleBRZE leads
Revenue Growth
25.4%BRZE
7.5%CXM
check_circleBRZE leads
Gross Margin
67%BRZE
67%CXM
check_circleCXM leads
FCF Margin
11.7%BRZE
24.5%CXM
check_circleCXM leads
Operating Margin
-19.4%BRZE
4.3%CXM
check_circleCXM leads
NRR
—BRZE
—CXM
Metric
Rule of 40Efficiency score
BRZE
37.1check_circle
CXM
32.0
Revenue GrowthYoY
BRZE
25.4%check_circle
CXM
7.5%
Gross Margin% of revenue
BRZE
67%
CXM
67%check_circle
FCF MarginFree cash flow
BRZE
11.7%
CXM
24.5%check_circle
Operating MarginGAAP
BRZE
-19.4%
CXM
4.3%check_circle
NRRNet retention
BRZE
N/A
CXM
N/A
EV / RevenueValuation multiple
BRZE
3.9x
CXM
1.5xcheck_circle
Market CapUSD
BRZE
$3.0Bcheck_circle
CXM
$1.4B
ARR GrowthYoY
BRZE
N/A
CXM
N/A
CAC PaybackMonths to recover
BRZE
N/A
CXM
N/A
insights
Analysis
As of Q2 2026, Braze, Inc. trades at 3.9x EV/Revenue versus Sprinklr, Inc. at 1.5x. On the Rule of 40, Braze, Inc. scores 37.1 compared to Sprinklr, Inc.'s 32.0, placing Braze, Inc. ahead in operating efficiency. Gross margins stand at Braze, Inc. 67% vs Sprinklr, Inc. 67%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.