Braze, Inc. vs Sprout Social, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
Summary Verdict
BRZE: 2—SPT: 3wins
Rule of 40
47.1BRZE
28.9SPT
check_circleBRZE leads
Revenue Growth
36.4%BRZE
16.5%SPT
check_circleBRZE leads
Gross Margin
67%BRZE
77%SPT
check_circleSPT leads
FCF Margin
10.7%BRZE
12.4%SPT
check_circleSPT leads
Operating Margin
-15.1%BRZE
-6.3%SPT
check_circleSPT leads
NRR
—BRZE
—SPT
Metric
Rule of 40Efficiency score
BRZE
47.1check_circle
SPT
28.9
Revenue GrowthYoY
BRZE
36.4%check_circle
SPT
16.5%
Gross Margin% of revenue
BRZE
67%
SPT
77%check_circle
FCF MarginFree cash flow
BRZE
10.7%
SPT
12.4%check_circle
Operating MarginGAAP
BRZE
-15.1%
SPT
-6.3%check_circle
NRRNet retention
BRZE
N/A
SPT
N/A
EV / RevenueValuation multiple
BRZE
3.3x
SPT
N/A
Market CapUSD
BRZE
$2.8B
SPT
N/A
ARR GrowthYoY
BRZE
N/A
SPT
N/A
CAC PaybackMonths to recover
BRZE
N/A
SPT
N/A
insights
Analysis
As of Q3 2026, Braze, Inc. trades at 3.3x EV/Revenue versus Sprout Social, Inc. at N/A. On the Rule of 40, Braze, Inc. scores 47.1 compared to Sprout Social, Inc.'s 28.9, placing Braze, Inc. ahead in operating efficiency. Gross margins stand at Braze, Inc. 67% vs Sprout Social, Inc. 77%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.