analyticsMarketing Tech
Data as of Q2 2026
Summary Verdict
BRZE: 1—HUBS: 4wins
Rule of 40
37.1BRZE
37.2HUBS
check_circleHUBS leads
Revenue Growth
25.4%BRZE
20.5%HUBS
check_circleBRZE leads
Gross Margin
67%BRZE
84%HUBS
check_circleHUBS leads
FCF Margin
11.7%BRZE
16.8%HUBS
check_circleHUBS leads
Operating Margin
-19.4%BRZE
-0.4%HUBS
check_circleHUBS leads
NRR
—BRZE
—HUBS
Metric
Rule of 40Efficiency score
BRZE
37.1
HUBS
37.2check_circle
Revenue GrowthYoY
BRZE
25.4%check_circle
HUBS
20.5%
Gross Margin% of revenue
BRZE
67%
HUBS
84%check_circle
FCF MarginFree cash flow
BRZE
11.7%
HUBS
16.8%check_circle
Operating MarginGAAP
BRZE
-19.4%
HUBS
-0.4%check_circle
NRRNet retention
BRZE
N/A
HUBS
N/A
EV / RevenueValuation multiple
BRZE
3.4x
HUBS
3.3xcheck_circle
Market CapUSD
BRZE
$2.6B
HUBS
$10.9Bcheck_circle
ARR GrowthYoY
BRZE
N/A
HUBS
N/A
CAC PaybackMonths to recover
BRZE
N/A
HUBS
N/A
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insights
Analysis
As of Q2 2026, Braze, Inc. trades at 3.4x EV/Revenue versus HubSpot, Inc. at 3.3x. On the Rule of 40, Braze, Inc. scores 37.1 compared to HubSpot, Inc.'s 37.2, placing HubSpot, Inc. ahead in operating efficiency. Gross margins stand at Braze, Inc. 67% vs HubSpot, Inc. 84%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.