Adobe Inc. vs HubSpot, Inc.
Side-by-Side SaaS Metrics & Valuation Comparison
analyticsMarketing Tech
Data as of Q3 2026
Summary Verdict
ADBE: 4—HUBS: 1wins
Rule of 40
51.3ADBE
43.8HUBS
check_circleADBE leads
Revenue Growth
19.8%ADBE
28.0%HUBS
check_circleHUBS leads
Gross Margin
89%ADBE
83%HUBS
check_circleADBE leads
FCF Margin
31.5%ADBE
15.8%HUBS
check_circleADBE leads
Operating Margin
35.6%ADBE
1.7%HUBS
check_circleADBE leads
NRR
—ADBE
—HUBS
Metric
Rule of 40Efficiency score
ADBE
51.3check_circle
HUBS
43.8
Revenue GrowthYoY
ADBE
19.8%
HUBS
28.0%check_circle
Gross Margin% of revenue
ADBE
89%check_circle
HUBS
83%
FCF MarginFree cash flow
ADBE
31.5%check_circle
HUBS
15.8%
Operating MarginGAAP
ADBE
35.6%check_circle
HUBS
1.7%
NRRNet retention
ADBE
N/A
HUBS
N/A
EV / RevenueValuation multiple
ADBE
3.6x
HUBS
3.3xcheck_circle
Market CapUSD
ADBE
$96.3Bcheck_circle
HUBS
$11.7B
ARR GrowthYoY
ADBE
N/A
HUBS
N/A
CAC PaybackMonths to recover
ADBE
N/A
HUBS
N/A
insights
Analysis
As of Q3 2026, Adobe Inc. trades at 3.6x EV/Revenue versus HubSpot, Inc. at 3.3x. On the Rule of 40, Adobe Inc. scores 51.3 compared to HubSpot, Inc.'s 43.8, placing Adobe Inc. ahead in operating efficiency. Gross margins stand at Adobe Inc. 89% vs HubSpot, Inc. 83%.
Sector Context
Both companies operate in the Marketing Tech sector. The median columns above show where each company stands relative to their peers.