Summary Verdict
MQ: 4—ALRM: 1wins
Rule of 40
49.0MQ
21.1ALRM
check_circleMQ leads
Revenue Growth
23.3%MQ
7.6%ALRM
check_circleMQ leads
Gross Margin
70%MQ
66%ALRM
check_circleMQ leads
FCF Margin
25.7%MQ
13.6%ALRM
check_circleMQ leads
Operating Margin
-7.4%MQ
13.2%ALRM
check_circleALRM leads
NRR
—MQ
—ALRM
Metric
Rule of 40Efficiency score
MQ
49.0check_circle
ALRM
21.1
Revenue GrowthYoY
MQ
23.3%check_circle
ALRM
7.6%
Gross Margin% of revenue
MQ
70%check_circle
ALRM
66%
FCF MarginFree cash flow
MQ
25.7%check_circle
ALRM
13.6%
Operating MarginGAAP
MQ
-7.4%
ALRM
13.2%check_circle
NRRNet retention
MQ
N/A
ALRM
N/A
EV / RevenueValuation multiple
MQ
N/A
ALRM
N/A
Market CapUSD
MQ
N/A
ALRM
N/A
ARR GrowthYoY
MQ
N/A
ALRM
N/A
CAC PaybackMonths to recover
MQ
N/A
ALRM
N/A
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insights
Analysis
As of Q4 2025, Marqeta, Inc. trades at N/A EV/Revenue versus Alarm.com Holdings, Inc. at N/A. On the Rule of 40, Marqeta, Inc. scores 49.0 compared to Alarm.com Holdings, Inc.'s 21.1, placing Marqeta, Inc. ahead in operating efficiency. Gross margins stand at Marqeta, Inc. 70% vs Alarm.com Holdings, Inc. 66%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.