Summary Verdict
KVYO: 4—EGHT: 1wins
Rule of 40
48.5KVYO
8.5EGHT
check_circleKVYO leads
Revenue Growth
31.6%KVYO
0.1%EGHT
check_circleKVYO leads
Gross Margin
75%KVYO
67%EGHT
check_circleKVYO leads
FCF Margin
16.9%KVYO
8.4%EGHT
check_circleKVYO leads
Operating Margin
-5.5%KVYO
2.1%EGHT
check_circleEGHT leads
NRR
—KVYO
—EGHT
Metric
Rule of 40Efficiency score
KVYO
48.5check_circle
EGHT
8.5
Revenue GrowthYoY
KVYO
31.6%check_circle
EGHT
0.1%
Gross Margin% of revenue
KVYO
75%check_circle
EGHT
67%
FCF MarginFree cash flow
KVYO
16.9%check_circle
EGHT
8.4%
Operating MarginGAAP
KVYO
-5.5%
EGHT
2.1%check_circle
NRRNet retention
KVYO
N/A
EGHT
N/A
EV / RevenueValuation multiple
KVYO
N/A
EGHT
0.8x
Market CapUSD
KVYO
N/A
EGHT
$266.1M
ARR GrowthYoY
KVYO
N/A
EGHT
N/A
CAC PaybackMonths to recover
KVYO
N/A
EGHT
N/A
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insights
Analysis
As of Q4 2025, Klaviyo, Inc. trades at N/A EV/Revenue versus 8X8 INC /DE/ at 0.8x. On the Rule of 40, Klaviyo, Inc. scores 48.5 compared to 8X8 INC /DE/'s 8.5, placing Klaviyo, Inc. ahead in operating efficiency. Gross margins stand at Klaviyo, Inc. 75% vs 8X8 INC /DE/ 67%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.