analyticsVertical SaaS
Data as of Q4 2025
Summary Verdict
COUR: 3—ALRM: 2wins
Rule of 40
22.9COUR
21.1ALRM
check_circleCOUR leads
Revenue Growth
9.0%COUR
7.6%ALRM
check_circleCOUR leads
Gross Margin
55%COUR
66%ALRM
check_circleALRM leads
FCF Margin
13.8%COUR
13.6%ALRM
check_circleCOUR leads
Operating Margin
-10.2%COUR
13.2%ALRM
check_circleALRM leads
NRR
—COUR
—ALRM
Metric
Rule of 40Efficiency score
COUR
22.9check_circle
ALRM
21.1
Revenue GrowthYoY
COUR
9.0%check_circle
ALRM
7.6%
Gross Margin% of revenue
COUR
55%
ALRM
66%check_circle
FCF MarginFree cash flow
COUR
13.8%check_circle
ALRM
13.6%
Operating MarginGAAP
COUR
-10.2%
ALRM
13.2%check_circle
NRRNet retention
COUR
N/A
ALRM
N/A
EV / RevenueValuation multiple
COUR
N/A
ALRM
N/A
Market CapUSD
COUR
N/A
ALRM
N/A
ARR GrowthYoY
COUR
N/A
ALRM
N/A
CAC PaybackMonths to recover
COUR
N/A
ALRM
N/A
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insights
Analysis
As of Q4 2025, Coursera, Inc. trades at N/A EV/Revenue versus Alarm.com Holdings, Inc. at N/A. On the Rule of 40, Coursera, Inc. scores 22.9 compared to Alarm.com Holdings, Inc.'s 21.1, placing Coursera, Inc. ahead in operating efficiency. Gross margins stand at Coursera, Inc. 55% vs Alarm.com Holdings, Inc. 66%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.