Summary Verdict
NET: 1—APPF: 4wins
Rule of 40
43.1NET
46.3APPF
check_circleAPPF leads
Revenue Growth
29.9%NET
21.5%APPF
check_circleNET leads
Gross Margin
75%NET
84%APPF
check_circleAPPF leads
FCF Margin
13.3%NET
24.8%APPF
check_circleAPPF leads
Operating Margin
-9.6%NET
15.8%APPF
check_circleAPPF leads
NRR
—NET
—APPF
Metric
Rule of 40Efficiency score
NET
43.1
APPF
46.3check_circle
Revenue GrowthYoY
NET
29.9%check_circle
APPF
21.5%
Gross Margin% of revenue
NET
75%
APPF
84%check_circle
FCF MarginFree cash flow
NET
13.3%
APPF
24.8%check_circle
Operating MarginGAAP
NET
-9.6%
APPF
15.8%check_circle
NRRNet retention
NET
N/A
APPF
N/A
EV / RevenueValuation multiple
NET
N/A
APPF
6.3x
Market CapUSD
NET
N/A
APPF
$6.1B
ARR GrowthYoY
NET
N/A
APPF
N/A
CAC PaybackMonths to recover
NET
N/A
APPF
N/A
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insights
Analysis
As of Q4 2025, Cloudflare, Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, Cloudflare, Inc. scores 43.1 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at Cloudflare, Inc. 75% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.