Summary Verdict
FRSH: 2—APPF: 3wins
Rule of 40
44.6FRSH
46.3APPF
check_circleAPPF leads
Revenue Growth
16.4%FRSH
21.5%APPF
check_circleAPPF leads
Gross Margin
85%FRSH
84%APPF
check_circleFRSH leads
FCF Margin
28.2%FRSH
24.8%APPF
check_circleFRSH leads
Operating Margin
1.6%FRSH
15.8%APPF
check_circleAPPF leads
NRR
—FRSH
—APPF
Metric
Rule of 40Efficiency score
FRSH
44.6
APPF
46.3check_circle
Revenue GrowthYoY
FRSH
16.4%
APPF
21.5%check_circle
Gross Margin% of revenue
FRSH
85%check_circle
APPF
84%
FCF MarginFree cash flow
FRSH
28.2%check_circle
APPF
24.8%
Operating MarginGAAP
FRSH
1.6%
APPF
15.8%check_circle
NRRNet retention
FRSH
N/A
APPF
N/A
EV / RevenueValuation multiple
FRSH
N/A
APPF
6.3x
Market CapUSD
FRSH
N/A
APPF
$6.1B
ARR GrowthYoY
FRSH
N/A
APPF
N/A
CAC PaybackMonths to recover
FRSH
N/A
APPF
N/A
Advertisement
insights
Analysis
As of Q4 2025, Freshworks Inc. trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, Freshworks Inc. scores 44.6 compared to AppFolio, Inc.'s 46.3, placing AppFolio, Inc. ahead in operating efficiency. Gross margins stand at Freshworks Inc. 85% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.