analyticsVertical SaaS
Data as of Q1 2026
Summary Verdict
FRSH: 2—APPF: 3wins
Rule of 40
36.9FRSH
33.4APPF
check_circleFRSH leads
Revenue Growth
17.3%FRSH
21.5%APPF
check_circleAPPF leads
Gross Margin
85%FRSH
86%APPF
check_circleAPPF leads
FCF Margin
19.7%FRSH
11.9%APPF
check_circleFRSH leads
Operating Margin
-4.1%FRSH
16.6%APPF
check_circleAPPF leads
NRR
—FRSH
—APPF
Metric
Rule of 40Efficiency score
FRSH
36.9check_circle
APPF
33.4
Revenue GrowthYoY
FRSH
17.3%
APPF
21.5%check_circle
Gross Margin% of revenue
FRSH
85%
APPF
86%check_circle
FCF MarginFree cash flow
FRSH
19.7%check_circle
APPF
11.9%
Operating MarginGAAP
FRSH
-4.1%
APPF
16.6%check_circle
NRRNet retention
FRSH
N/A
APPF
N/A
EV / RevenueValuation multiple
FRSH
2.4xcheck_circle
APPF
6.2x
Market CapUSD
FRSH
$2.6B
APPF
$6.0Bcheck_circle
ARR GrowthYoY
FRSH
N/A
APPF
N/A
CAC PaybackMonths to recover
FRSH
N/A
APPF
N/A
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insights
Analysis
As of Q1 2026, Freshworks Inc. trades at 2.4x EV/Revenue versus AppFolio, Inc. at 6.2x. On the Rule of 40, Freshworks Inc. scores 36.9 compared to AppFolio, Inc.'s 33.4, placing Freshworks Inc. ahead in operating efficiency. Gross margins stand at Freshworks Inc. 85% vs AppFolio, Inc. 86%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.