Summary Verdict
FROG: 3—APPF: 2wins
Rule of 40
50.9FROG
46.3APPF
check_circleFROG leads
Revenue Growth
24.1%FROG
21.5%APPF
check_circleFROG leads
Gross Margin
77%FROG
84%APPF
check_circleAPPF leads
FCF Margin
26.8%FROG
24.8%APPF
check_circleFROG leads
Operating Margin
-17.3%FROG
15.8%APPF
check_circleAPPF leads
NRR
—FROG
—APPF
Metric
Rule of 40Efficiency score
FROG
50.9check_circle
APPF
46.3
Revenue GrowthYoY
FROG
24.1%check_circle
APPF
21.5%
Gross Margin% of revenue
FROG
77%
APPF
84%check_circle
FCF MarginFree cash flow
FROG
26.8%check_circle
APPF
24.8%
Operating MarginGAAP
FROG
-17.3%
APPF
15.8%check_circle
NRRNet retention
FROG
N/A
APPF
N/A
EV / RevenueValuation multiple
FROG
N/A
APPF
6.3x
Market CapUSD
FROG
N/A
APPF
$6.1B
ARR GrowthYoY
FROG
N/A
APPF
N/A
CAC PaybackMonths to recover
FROG
N/A
APPF
N/A
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insights
Analysis
As of Q4 2025, JFrog Ltd trades at N/A EV/Revenue versus AppFolio, Inc. at 6.3x. On the Rule of 40, JFrog Ltd scores 50.9 compared to AppFolio, Inc.'s 46.3, placing JFrog Ltd ahead in operating efficiency. Gross margins stand at JFrog Ltd 77% vs AppFolio, Inc. 84%.
Sector Context
Both companies operate in the Vertical SaaS sector. The median columns above show where each company stands relative to their peers.